营销方案咨询QQ：2078385612
新闻营销是指企业在真实、不损害公众利益的前提下，利用具有新闻价值的事件，或者有计划、组织各种形式的活动，借此制造“新闻热点”来吸引媒体和社会公众的注意与兴趣，以达到提高社会知名度、塑造企业良好形象并最终促进产品或服务销售的目的，是一种互联网时代有效的品牌建设网络公关手段。
新闻营销在营销活动中有效综合运用新闻报道传播手段，创造最佳传播效能。新闻营销通过新闻的形式和手法，多角度、多层面地诠释企业文化、品牌内涵、产品机理、利益承诺，传播行业资讯，引领消费时尚，指导购买决策。这种模式非常有利于引导市场消费，在较短时间内快速提升产品的知名度，塑造品牌的美誉度和公信力。简单的来说，新闻营销就是运用新闻为企业宣传的一种营销方式。
新闻营销的基本要领
1 、找个好的主题
软文一定要有一个鲜明的 主题，客观来讲人干到真实可行，不会软文内容生动。
2、没能调研就不要动笔
做市场需要做市调，深进了解目标消费者的各种各样状态，这样才能消费者关心和重视。
3、表现拆求手段多样化
软文的创作经常运用到的表现诉求手法有新闻式、吓恐式、说理式、情感式、直接式、问答式等。
4、不同的软文要用不同的版面相区别
通常我们在所刊上能看出的软文有两种：一种是按字数来计费的，一般字数在200字左右的，一个产品必须要有大小、字间距的风格。
营销方案咨询QQ：2078385612
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